Week 13 Part A: Online Advertising - Analysis of the Marketplace
I like most of my Instagram and Facebook ads. If I see something I do not like, I also select the “hid this ad” option. If I see an ad too much, I will also let them know. It is possible because I have provided this feedback, they have adjusted my algorithm to accommodate my likes and interests. One odd caveat is that I get ads for an Amazon designer site where the clothes are from high-end designers. A sweater is about $4000. I do not know why Instagram thinks I would buy a $4000 sweater, but I still love looking at the clothes. I also like some of the makeup ads on Instagram. They show you how to use them and take about them in detail. The links send me to a page where I can purchase the items, I was interested in. I have had many experiences where I was talking about buying something and then later that day, there is an ad for the discussed item in my Facebook or Instagram feed. These ads are more effective than a traditional magazine or television ad. The ad feels personalized to m...
