Week 13 Part A: Online Advertising - Analysis of the Marketplace

I like most of my Instagram and Facebook ads. If I see something I do not like, I also select the “hid this ad” option. If I see an ad too much, I will also let them know. It is possible because I have provided this feedback, they have adjusted my algorithm to accommodate my likes and interests. One odd caveat is that I get ads for an Amazon designer site where the clothes are from high-end designers. A sweater is about $4000. I do not know why Instagram thinks I would buy a $4000 sweater, but I still love looking at the clothes. I also like some of the makeup ads on Instagram. They show you how to use them and take about them in detail. The links send me to a page where I can purchase the items, I was interested in.

I have had many experiences where I was talking about buying something and then later that day, there is an ad for the discussed item in my Facebook or Instagram feed. These ads are more effective than a traditional magazine or television ad. The ad feels personalized to my needs. I follow moms on Instagram and get ads about new baby products. These ads are different than in parenting magazines because in most cases they are specific to my baby's age and my parenting style (Montessori). I have been looking at magazines and had the urge to use my fingers to zoom in on the image! These print ads are not interactive and feel flat.

Sometimes the ad can feel intrusive. For example, I was googling and researching a health concern. Soon I received an Audible ad for a book on the subject. At first, I was a little put off because it was personal. But you know what….in about four minutes, I bought, downloaded, shared the book with my mom, and started listening. Yes, the algorithms are getting very good and anticipating customers’ needs and connecting us with products we will appreciate. Ads with clear headlines and are truthful connect with me and foster trust when making purchases.