Week 14 Part B: Social Media Management Tools

Marissa pointed out that most of the systems offered a 30-day free trial. I like the option to try a few different systems before I decide on one.  

Larissa noted that Buffer was the most affordable. They don’t incorporate as many platforms, but for some small businesses, we do not need to have that many when we are just getting started.

Karen highlighted that Sprout Social offers 3 different types of accounts. She also noted that the $249 per month $249 per month and includes everything in Professional plus: message spike alerts for increased message activity, digital asset, and content library, chatbots with automation tools, saved and suggested replies, Inbox rule builder for automated actions, automated link tracking, and Twitter surveys to define CSAT or NPS. It seems that if the system increased sales, it would be worth the investment.

Sabreena mentioned that $89 a month is a lot if your business is only making a few sales a month. I agree that that could be a bigger investment than some small businesses are ready to make, but if there is a dramatic improvement in sales, it might be worth it.