Week 9 Part B: Using Categories

 I would use a blog to share information about my soap-making journey on my blog. Starting with why I got into soap making, and how come it became an interest. I would share my daughter's struggle with eczema and how my soaps cured it. The process of soap making has been very educational. I think topics on ingredients, their origin, sustainability, and purity would be informative for consumers. Product benefits would also be an interesting topic to share. The blog would also be used to promote new products.

A vlog would be a fun way to share soap-making tips and demonstrate the soap-making process. I could also demonstrate how to use the products in at-home
facials. Using a blog to connect with customers could raise awareness of my brand and promote alternatives to big business soaps.

By categorizing my topics into personal stories, ingredients, benefits, education, and awareness I could connect with multiple customers on different levels of interest.  I could connect with parents looking to treat their child’s eczema and environmentalists looking to fight deforestation.

 

I commented on Daphne Demarchi, Masashi Kosugi, and Frank O’Connor blog posts.