Week 8 Part B: Your Instagram Hashtag Use
I posted three Instagram posts this week. In all my posts I used the hashtag “soap” because it is specific to my business, and it has over 9,000,000 posts. The hashtags’ I used directly related to the ingredients in my most recent batch of soap. They included: #Turmeric #Soap #Essentialoil #Exfoliating #Antibacterial #Anti-inflammatory. I also reviewed how many posts the hashtag I was considering had before I decided to use it. I did not hashtag shea butter, because it is not a popular posting. I posted during the weekday because according to Coleman (2022), the most consistent engagement times are weekdays from 8:00 AM - 6:00 PM CDT.
This hashtag exercise demonstrated to me that it is most effective to use popular tags to raise your profile. I didn’t see a lot of posts or hashtags for some of the ingredients in my soap, so I didn’t bother to use them. As I develop my brand, I will come up with some standard tags that I use in every post.
I commented on Sabreena’s Succulents and Daphne Demas's pages. I wasn't sure about Japanese Snacks the link took me to a page for Gentlleman Clothes.
Hey Jordan! I did something very similar to you. I used hashtags that were already well known in hopes that my post will soon reach my target audience. Sometimes I wonder if my post will just be lost in all of the hashtags but something I will soon find out. Your page is awesome though ! Great time blocks for posting and great hashtags.
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